Abey Mokgwatsane – ACA Bursary South Africa For 2026. In South Africa’s fast-growing marketing and advertising landscape, nurturing new talent is critical. That’s precisely why initiatives like the Abey Mokgwatsane – ACA Bursary South Africa for 2026 stand out. This bursary not only provides financial relief but also opens doors for deserving young minds from underrepresented communities to pursue careers in marketing.
This comprehensive guide will help you understand everything about this bursary, from who Abey Mokgwatsane is, what the Association for Communication and Advertising (ACA) represents, to eligibility, benefits, how to apply, and important deadlines. Whether you’re a student dreaming of entering the advertising world or a parent seeking opportunities for your child, this article covers it all.
Who is Abey Mokgwatsane?
Abey Mokgwatsane is one of South Africa’s most respected marketing professionals. He is the former CEO of Ogilvy South Africa, a powerhouse in the global advertising industry. Currently, he serves as the Managing Executive overseeing Vodacom’s Brand, Communications and Sponsorships, stretching across multiple countries, including South Africa, Mozambique, Lesotho, and the Democratic Republic of the Congo.
Through his leadership roles and deep commitment to transformation, Abey has consistently advocated for greater diversity and skills development in the communications sector. This bursary, set up in honour of his late grandmother under the name Nnete Modise Bursary, reflects his passion for uplifting others and reshaping the industry.
About the Association for Communication and Advertising (ACA)
The Association for Communication and Advertising (ACA) serves as the official professional body for South Africa’s advertising and communications industry. Established as a voluntary organisation by professionals for professionals, the ACA champions high standards, ethical practice, and continuous growth within the sector.
Over the years, the ACA has actively supported talent development by managing bursary programmes aimed at empowering disadvantaged students. The Abey Mokgwatsane – ACA Bursary South Africa for 2026 is one of their flagship initiatives, designed specifically to cultivate the next generation of marketing leaders.
What Does the ACA Bursary Cover?
The Abey Mokgwatsane – ACA Bursary South Africa for 2026 is a fully funded opportunity that goes beyond merely paying tuition. It comprehensively supports students through their entire degree journey.
| Coverage | Details |
|---|---|
| Tuition Fees | Full cover for the entire duration of the Marketing Degree. |
| Accommodation | Fully covers living expenses in student accommodation. |
| Institution | AAA School of Advertising (Johannesburg or Cape Town). |
This means recipients don’t need to worry about how to pay for lectures, textbooks, or rent—allowing them to focus entirely on excelling academically and growing professionally.
Fields of Study Funded by the Bursary
This bursary is dedicated to funding studies toward a Marketing Degree. Successful applicants will attend the renowned AAA School of Advertising, which has campuses in both Cape Town and Johannesburg. The AAA School is highly respected for its industry-relevant curriculum and strong ties to advertising agencies, making it an ideal place to launch a career in marketing.
Eligibility Criteria for the ACA Bursary
To ensure that the bursary genuinely transforms lives, the ACA has set clear eligibility requirements. Applicants must meet all the following minimum criteria:
- Female: The bursary is specifically designed to empower young women in marketing.
- Black: Aligning with South Africa’s transformation goals to support historically disadvantaged groups.
- Driven and Dedicated: Looking for students with a clear passion and commitment to succeed.
- Reside Outside Main Commercial Centres: Candidates should come from areas beyond the major economic hubs, thus helping decentralise opportunity.
- Financial Need: Applicants must be unable to fund their tertiary education themselves.
- Career Focus: Must intend to pursue a Marketing Degree at the AAA School of Advertising in either Johannesburg or Cape Town.
This targeted approach ensures that the bursary reaches those who will benefit most, fostering both diversity and inclusion within South Africa’s marketing industry.
How to Apply for the Abey Mokgwatsane – ACA Bursary South Africa for 2026
Applying for this prestigious bursary is straightforward but requires careful attention to detail. Students who meet all the eligibility requirements should prepare the following:
Required Documents
- Matric preliminary results: To prove academic capability.
- Motivational letter from the applicant: This should detail your financial situation and explain why you need the bursary.
- Motivational letter from a teacher (about 500 words): Highlighting your dedication and suitability.
- Proof of residence: Confirming you live outside South Africa’s main commercial centres.
Important: All documentation must be submitted in English, and incomplete applications will not be considered.
Submission Process
- Email all your documents to: [email protected]
- Use the subject line: pgsqlCopyEdit
Abey Mokgwatsane Bursary – Your Full Name
This ensures that your application is properly routed and reviewed.
Application Deadline for the ACA Bursary
The closing date for submissions is September 2025. No late applications will be accepted, so it’s crucial to gather all your documentation well in advance and submit before the deadline.
Contact Information for Queries
If you have any questions or need clarification about the bursary programme, feel free to reach out directly to the ACA:
| Contact Method | Details |
|---|---|
| Phone | 010 880 3399 |
| [email protected] / [email protected] |
Their team is ready to assist prospective applicants in navigating the process.
Why This Bursary Matters: Building Future Marketing Leaders
The Abey Mokgwatsane – ACA Bursary South Africa for 2026 does more than provide financial support—it helps shape the future of the marketing industry by investing in young, talented women from disadvantaged backgrounds. By focusing on students outside the major commercial hubs, it helps decentralise talent development, ensuring that opportunity reaches communities that are often overlooked.
Additionally, studying at the AAA School of Advertising places recipients in the heart of industry networks, with access to seasoned lecturers, internships, and job placements. It is a transformative experience that opens doors far beyond graduation.
FAQs About the ACA Bursary
Can male students apply for the Abey Mokgwatsane – ACA Bursary South Africa for 2026?
No, this particular bursary is specifically aimed at empowering female students who are Black and from outside South Africa’s main commercial centres. It forms part of a focused transformation initiative.
Do I need to apply directly to the AAA School of Advertising before applying for this bursary?
You do not need to be accepted yet, but you must clearly indicate your intent to study towards a Marketing Degree at the AAA School of Advertising in Johannesburg or Cape Town in your motivational letters.
When will successful applicants be notified?
The exact timelines vary, but generally successful candidates are contacted after the closing date and after all applications have been thoroughly reviewed. Make sure your contact details are correct on all documents.
Conclusion
The Abey Mokgwatsane – ACA Bursary South Africa for 2026 is more than just a financial award—it’s a stepping stone to a rewarding career in marketing and advertising. By supporting young Black women from outside the country’s economic centres, this initiative nurtures a diverse, vibrant, and inclusive industry.
